'THRIVE TO 25' - MESSAGE FROM THE CEO

We start 2024 in challenging market conditions.  Most forecasts continue to predict a tough first half to 2024, with marginal growth in the second half. 

What this means is that we have to fight harder, make sales as opposed to take orders, and provide an absolutely first class service to win in 2024.  I am convinced that we can, but this relies on delivering on the basics that we talk about so much at Bradfords.

• Treat every customer like they are your best customer.  Keeping our existing customer base is critical, but so is winning new customers as we work through what is currently a shrinking market.  Welcome them, find out all about them, talk about their projects and think about how you can most help them to deliver them.

• Availability is key.  Make sure you follow the processes and use the tools we have to be obsessive about stock and stock control.  We need to give people no reason to look elsewhere for the stuff they want, and availability is consistently the most important thing for our customers.
  

• Make use of all the resource available to you – the landscaping brochure, supplier support, an extended range which helps you to say yes to more enquiries, online training about products and categories and much more besides.  Become an expert on what we sell.

Kind regards

David Young, CEO